• Our corporate name was changed back to Seneca Foods Corporation.
  • Acquired Libby's® canned vegetables and six additional processing plants.
  • Rolled out the first natural frozen grape juice and expanded our juice line.
  • Advertised our juices nationally using Marion Ross from TV's "Happy Days".
  • Entered the private label retail and food service vegetable business in the Midwest.
  • Began producing IQF frozen vegetables for the foodservice and industrial markets.

1980s Vegetables

1980s Product Assortment
  • Acquired the S.S. Pierce Company and changed our corporate name to S.S. Pierce Company.
  • A non-food group was added through the acquisition of Tapetex (textiles), Lehman Bros. (paint), and Castle Hansen (glass).
  • Purchased Marion Canning which marked our entry into vegetable processing.
  • Purchased an apple processing plant in Mountain Home, North Carolina.
  • Increased business with retail and food service customers through acquiring Fruit Belt Preserving Co., Seneca Kraut, and Perfection Foods.
  • Began the production of metal cans for both our juice and vegetable products

70s Juices 

70s Product Assortment
  • Our corporate name was changed from Seneca Grape Juice Company to Seneca Foods Corporation.
  • Opened The Prosser, a Washington plant.
  • Consolidated The Highland and Westfield, New York plants into an expanded Dundee plant.
  • Continued to add brokers and expand distribution throughout the country.
  • Premiered our first advertisement on popular network TV shows and other media.
  • Acquired Boordy Vineyards and began making quality wine.
  • Introduced Vitamin C-enriched apple juice, a first in the industry!
  • Seneca Stock began trading in the over-the-counter market.

Corporate Growth Chart

1960s
  • Contracted with Minute Maid® to co-pack the first frozen grape juice in the nation.
  • Acquired Hudson Valley Pure Food Co., Hilton Fruit Co-op, North Wayne Co-op and Westfield Maid Co-op.
  • Added apple processing, syrups and maraschino cherries.
  • Developed private label, bulk, industrial and co-pack segments.

Apple processing

Juice products
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