Skip to main content

History & Heritage

History & Heritage

When Seneca was founded in 1949, there were still 2 million mules plowing the farms of America. There has been tremendous growth and innovation in the industry, and below are some of the highlights from our business over the decades.

 

  • Contracted with Minute Maid® to co-pack the first frozen grape juice in the nation.
  • Acquired Hudson Valley Pure Food Co., Hilton Fruit Co-op, North Wayne Co-op and Westfield Maid Co-op.
  • Added apple processing, syrups and maraschino cherries.
  • Developed private label, bulk, industrial and co-pack segments.

Apple processing

Juice products
  • Our corporate name was changed from Seneca Grape Juice Company to Seneca Foods Corporation.
  • Opened The Prosser, a Washington plant.
  • Consolidated The Highland and Westfield, New York plants into an expanded Dundee plant.
  • Continued to add brokers and expand distribution throughout the country.
  • Premiered our first advertisement on popular network TV shows and other media.
  • Acquired Boordy Vineyards and began making quality wine.
  • Introduced Vitamin C-enriched apple juice, a first in the industry!
  • Seneca Stock began trading in the over-the-counter market.

Corporate Growth Chart

1960s
  • Acquired the S.S. Pierce Company and changed our corporate name to S.S. Pierce Company.
  • A non-food group was added through the acquisition of Tapetex (textiles), Lehman Bros. (paint), and Castle Hansen (glass).
  • Purchased Marion Canning which marked our entry into vegetable processing.
  • Purchased an apple processing plant in Mountain Home, North Carolina.
  • Increased business with retail and food service customers through acquiring Fruit Belt Preserving Co., Seneca Kraut, and Perfection Foods.
  • Began the production of metal cans for both our juice and vegetable products

70s Juices 

70s Product Assortment
  • Our corporate name was changed back to Seneca Foods Corporation.
  • Acquired Libby's® canned vegetables and six additional processing plants.
  • Rolled out the first natural frozen grape juice and expanded our juice line.
  • Advertised our juices nationally using Marion Ross from TV's "Happy Days".
  • Entered the private label retail and food service vegetable business in the Midwest.
  • Began producing IQF frozen vegetables for the foodservice and industrial markets.

1980s Vegetables

1980s Product Assortment
  • Acquired several name brands including Treesweet®, Orange Plus®, Awake® juice Blue Boy®, Aunt Nellie's® and Lohmann® brands.
  • Expanded sales to global markets with the acquisition of an apple chip business.
  • Acquired six vegetable plants from Pillsbury® and entered into an alliance with them to manufacture products for the Green Giant® label.
  • Acquired a maraschino cherry and glace fruit business.
  • Focused resources on our core vegetable business.
  • Acquired the rights to market a full range of International Libby products to over 30 countries around the world.
  • Expanded Seneca Flight Operations.

90s Assortment 

90s Frozen Juices
  • Celebrated a Golden Anniversary: 50 years of dedication to our consumers.
  • Seneca Snack Company acquired the vacuum frying assets of Tastee Apple, Inc. 
  • Acquired 100% of the membership interests of Signature Fruit Company, LLC.
  • Completed the second largest acquisition in its history by acquiring 12 plants from Chiquita Brands, Inc.
  • Acquired Agrilink's Midwest private label canned vegetable business.

2000s Product Assortment 

Large Product Assortment
  • Acquired the assets of UniLink, LLC and Lebanon Valley Cold Storage, LP, creating an eastern distribution point.
  • Innovation played a large part towards Seneca's growth from product line extensions of Aunt Nellie's® 3-Bean Salad to the development of Seneca Potato Chips, and more.
  • Acquired Gray & Company, based in Hart, Michigan, the world's leading provider of maraschino cherries and one of the largest providers of glace or candied fruit products.
  • Completed the acquisition of Truitt Bros. Inc. to expand our contract manufacturing capabilities.
2010s Branded Product Assortment
History/Heritage - Related Content
Products

Our Products

View our product catalog to find the best solutions for your organization's needs

Investors

Investors

Review our latest quarterly earnings and other shareholder information

Newsroom

Newsroom

View our latest company news such as product announcements, acquisitions and more